BUILDING A BRAND FOR JUSTICE AND COMMUNITY ACCOUNTABILITY
Bay Minette Justice League
The challenge
Creating a cohesive brand to amplify the mission of a grassroots organization fighting for transparency and justice.
The Bay Minette Justice League is a community-driven organization founded by citizens of Bay Minette, Alabama, to demand transparency and accountability in local policing after the shooting death of Otis French, Jr. As a founding member of this organization, I deeply understood the need for a professional brand identity that would reflect our shared mission, mobilize the community, and inspire trust.
Without a visual identity in place, the organization needed a logo, cohesive branding, and impactful social media graphics to amplify its voice and connect with the local community.
Details
Logo Design, Brand Identity, Social Media Graphics
The challenge
Creating a cohesive brand to amplify the mission of a grassroots organization fighting for transparency and justice.
The Bay Minette Justice League is a community-driven organization founded by citizens of Bay Minette, Alabama, to demand transparency and accountability in local policing after the shooting death of Otis French, Jr. As a founding member of this organization, I deeply understood the need for a professional brand identity that would reflect our shared mission, mobilize the community, and inspire trust.
Without a visual identity in place, the organization needed a logo, cohesive branding, and impactful social media graphics to amplify its voice and connect with the local community.
Details
Logo Design, Brand Identity, Social Media Graphics
The process
Designing a brand that symbolizes justice, unity, and forward momentum.
Discovery: I worked with the Bay Minette Justice League team to define the organization’s values and goals, ensuring the visuals reflected its mission of transparency, justice, and community empowerment.
Logo Design: The logo features forward-facing arrows to symbolize progress and action, paired with a clean, modern typeface.
Brand Identity: Building on the logo, I developed a cohesive identity system that includes typography, color applications, and graphic elements that reflect the organization’s bold vision.
The color palette—scarlet, gold, ivory, and shadow—was chosen to evoke strength, warmth, and approachability. Scarlet represents justice and urgency, gold conveys hope and energy, ivory adds balance, and shadow gives depth and grounding.
Click here to view Bay Minette Justice League’s brand guide.
Social Media Graphics: I created custom templates and campaign designs for use across social platforms, helping the organization communicate key messages, promote events, and drive engagement within the community.
The results
A professional brand identity that amplifies the organization’s mission and engages the community.
The Bay Minette Justice League now has a distinctive visual identity that reflects its commitment to justice and progress. The forward-facing arrows and strong color palette have become synonymous with their mission, creating a recognizable and trusted presence in the community. Social media graphics have made it easier to mobilize supporters and spread awareness of their initiatives, ensuring their message reaches a wider audience.
Ready to build a strong brand that drives change?
Let’s make it happen!
CHECK OUT MORE WORK
Featured projects
