Faith, Growth, and Design—Every Year, a new chapter

Annual Women’s Conference

The challenge

Creating fresh, impactful visuals for an evolving annual event while maintaining a consistent identity.

The Women’s Conference at Zion Fountain AME Zion Church is an annual event designed to inspire and uplift women in their faith journey. Each year brings a unique theme, requiring entirely new branding, graphics, and promotional materials to reflect the message of the conference while staying connected to the overarching identity of the church.

The challenge was to consistently deliver creative, high-quality designs that resonate with the event’s audience, capture the spirit of each theme, and drive engagement.

Details

Event Branding, Thematic Graphics, Social Media Graphics

The challenge

Creating fresh, impactful visuals for an evolving annual event while maintaining a consistent identity.

The challenge was to consistently deliver creative, high-quality designs that resonate with the event’s audience, capture the spirit of each theme, and drive engagement.

Details

Event Branding, Thematic Graphics, Social Media Graphics

The process

Designing dynamic branding that evolves with each year’s message.

Discovery: Each year, I collaborated with the conference leaders to understand the vision and goals for that year’s theme. From the spiritual message to the target audience, the theme shaped the design direction.

Visual Identity: I created unique visuals for each year while ensuring they fit seamlessly into the broader church brand

Event Materials: Custom designs for flyers, banners, programs, and participant badges brought the theme to life for attendees.

Social Media Graphics: Eye-catching digital assets were developed to promote the event across social platforms and engage the church community online.

Application

2022 | Breathe: Coming out of the COVID-19 pandemic, life felt anything but normal. The world seemed turned upside down, leaving many women carrying heavy burdens. Zion Fountain’s 2022 Women’s Conference aimed to create a space where attendees could exhale, reset, and simply breathe.

To reflect this vision, we crafted a serene color palette of blues and whites, paired with imagery of women embodying freedom and release. Every design element—from the stage and programs to the save-the-dates and banners—aligned with this calming theme.

Through intentional design and thoughtful programming, the 2022 Women’s Conference became a sanctuary where women could pause, let go of life’s stresses, and reconnect with their inner peace.

2023 | Flourish: The Flourish Women’s Conference encouraged women to embrace their authentic selves, stand firm in their faith, and bloom wherever life has planted them.

To bring this vision to life, the event branding featured a soft, elegant palette of pinks, creams, and greens, paired with floral imagery and delicate butterflies. These design elements symbolized spring’s beauty and the transformation of becoming something new and vibrant after enduring life’s challenges.

Through intentional design and programming, the 2023 Women’s Conference became a sanctuary where women could reconnect with their faith, celebrate their growth, and bloom into their God-given potential.

2023 | Flourish: The Flourish Women’s Conference encouraged women to embrace their authentic selves, stand firm in their faith, and bloom wherever life has planted them.

2023 | Legacy Prayer Breakfast: A special highlight of The Flourish Women’s Conference was the addition of the Women of Legacy Prayer Breakfast. This intimate gathering created a meaningful space for the younger generation to honor the wisdom and love of the older women in the church. Through prayer, fellowship, and shared meals, the event celebrated the bonds that connect women across generations. Custom-designed menus, table cards, and brunch ordering cards added a thoughtful, personal touch to the occasion.

The results

A trusted partner in designing a transformative event experience year after year.

Through thoughtful design and collaboration, the Women’s Conference has grown in attendance and impact each year. The themes and dynamic visuals have helped the event maintain its relevance and appeal, creating a consistent, memorable experience for attendees. My ability to adapt the branding year after year ensures the conference continues to inspire and engage women in fresh, meaningful ways.