EMPOWERING CONFIDENCE THROUGH SISTERHOOD
Miss Heritage Pageant
The challenge
Crafting a professional brand for a pageant dedicated to building confidence and communication skills in young women..
The Miss Heritage Pageant was founded in 2017 to inspire and empower young women by promoting confidence, self-esteem, and communication skills. As the organization grew, it became clear they needed a cohesive brand identity that reflected the elegance and professionalism of the pageant while also appealing to participants and their families.
The challenge was to create a brand that felt polished yet approachable, incorporating visual elements that spoke to empowerment and tradition while providing tools like branded stationery and social media assets to help the pageant connect with its audience effectively.
Details
Logo Design, Brand Identity, Stationery Social Media Graphics
The challenge
Crafting a professional brand for a pageant dedicated to building confidence and communication skills in young women..
The Miss Heritage Pageant was founded in 2017 to inspire and empower young women by promoting confidence, self-esteem, and communication skills. As the organization grew, it became clear they needed a cohesive brand identity that reflected the elegance and professionalism of the pageant while also appealing to participants and their families.
The challenge was to create a brand that felt polished yet approachable, incorporating visual elements that spoke to empowerment and tradition while providing tools like branded stationery and social media assets to help the pageant connect with its audience effectively.
Details
Logo Design, Brand Identity, Stationery Social Media Graphics
The process
Designing a brand that symbolizes justice, unity, and forward momentum.
Discovery: I collaborated with the Miss Heritage team to understand their values and goals, focusing on themes of confidence, grace, and community impact.
Logo Design: I designed a modern and elegant logo that incorporates a crown motif, symbolizing achievement and empowerment, paired with a timeless script font to reflect the pageant’s traditional roots.
Social Media Graphics: I created a suite of social media templates for promotional posts and event countdowns, helping the pageant build excitement and engagement across platforms.
Social Media Graphics: I created a suite of social media templates for promotional posts and event countdowns, helping the pageant build excitement and engagement across platforms.
Brand Application: The new brand came to life through a variety of materials like tickets, programs, swag, and signage that elevated the pageant experience for participants and attendees alike.
The results
A cohesive brand identity that elevated the pageant’s professional presence and strengthened its community connection.
The Miss Heritage Pageant had a polished and professional brand that reflected its mission of empowering young women. The cohesive visual identity has strengthened their credibility and allowed them to engage participants and families more effectively. Branded stationery added a professional touch to pageant materials, and the custom social media graphics made it easier to promote events and celebrate participants online, building excitement and connection throughout the community.
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