Illuminating Wellness with a Cohesive Brand Identity
Dione Bryant Williams
The challenge
Building a unified brand for a multifaceted business focused on inner wellness and mindset transformation.
Dione Bryant Williams is a Mindset and Transformation InnerWellness Coach for women. As the author of Mirror Mirror: Healing from the Inside Out, the leader of the Wellness Warriors Facebook community, and the host of a women’s inner wellness retreat, her mission is rooted in empowering women to heal and grow from within. She also has a candle business that reflects her passion for creating soothing, intentional spaces.
Dione needed a cohesive brand identity that would unify her diverse offerings under one powerful umbrella while ensuring each piece—her book, retreats, community, and candle line—had its own unique identity within the larger brand. She desired a color scheme of red, black, and white, along with black-and-white imagery, to evoke boldness, contrast, and timeless elegance—hallmarks of her personal style and vision. The challenge was to integrate these elements in a way that stayed aligned with her core mission of inner transformation and wellness.
Details
Brand Identity, Merchandise, Event & Retreat Branding, Book Cover Design, Social Media Graphics
The challenge
Building a unified brand for a multifaceted business focused on inner wellness and mindset transformation.
Dione Bryant Williams is a Mindset and Transformation InnerWellness Coach for women. As the author of Mirror Mirror: Healing from the Inside Out, the leader of the Wellness Warriors Facebook community, and the host of a women’s inner wellness retreat, her mission is rooted in empowering women to heal and grow from within. She also has a candle business that reflects her passion for creating soothing, intentional spaces.
Dione needed a cohesive brand identity that would unify her diverse offerings under one powerful umbrella while ensuring each piece—her book, retreats, community, and candle line—had its own unique identity within the larger brand. She desired a color scheme of red, black, and white, along with black-and-white imagery, to evoke boldness, contrast, and timeless elegance—hallmarks of her personal style and vision. The challenge was to integrate these elements in a way that stayed aligned with her core mission of inner transformation and wellness.
Details
Brand Identity, Merchandise, Event & Retreat Branding, Book Cover Design, Social Media Graphics
The process
Balancing boldness and reflection to create a brand that inspires confidence and transformation.
Discovery: I began with a deep dive into Dione’s mission and goals, uncovering the common thread between her various ventures: guiding women toward inner healing and transformation. This insight informed the brand’s foundation.
Logo Design: The primary logo for Dione Bryant Williams features her initials in a sophisticated, flowing script paired with clean typography for her full name. This design embodies a balance of grace and authority, reflecting Dione’s dual role as a coach and a leader.
Website Design: Dione’s website was designed to seamlessly tie together her many offerings—life coaching, retreats, her book Mirror Mirror: Healing from the Inside Out, and her candle line—into one cohesive, user-friendly experience. The design reflects her mission of inner wellness through clean layouts, empowering imagery, and a bold yet calming color palette of red, black, and white. We even created InnerWellness shirts to sell in her shop! With clear navigation and intentional calls-to-action, the website invites visitors to explore her services, join her community, and take steps toward personal transformation.
Website Design: Dione’s website was designed to seamlessly tie together her many offerings—life coaching, retreats, her book Mirror Mirror: Healing from the Inside Out, and her candle line—into one cohesive, user-friendly experience. The design reflects her mission of inner wellness through clean layouts, empowering imagery, and a bold yet calming color palette of red, black, and white. We even created InnerWellness shirts to sell in her shop! With clear navigation and intentional calls-to-action, the website invites visitors to explore her services, join her community, and take steps toward personal transformation.
Book Cover Design: For Mirror Mirror: Healing from the Inside Out, the cover features a powerful black-and-white photo of Dione standing before a mirror in a serene outdoor setting. This imagery symbolizes reflection and transformation. The red accents emphasize strength and determination, tying the visuals to her brand colors.
Social Media Graphics: Templates and graphics designed for her Facebook and Instagram aligned with her brand, showcasing inspirational quotes, event promotions, and helping her connect with her audience and grow her online community.
Social Media Graphics: Templates and graphics designed for her Facebook and Instagram aligned with her brand, showcasing inspirational quotes, event promotions, and helping her connect with her audience and grow her online community.
Retreat Branding: The wellness retreat branding carried through the same red, black, and white palette, with custom graphics, event materials, and signage that created a cohesive and professional experience for attendees.
The results
A cohesive brand identity that elevated the pageant’s professional presence and strengthened its community connection.
Dione Bryant Williams now has a unified visual identity that ties together her book, retreats, candle business, and online community. The strong contrast of black, white, and red represents her ability to inspire bold change while staying grounded in her message of healing and self-discovery. The professional and thoughtful design has elevated her presence, helping her connect with her audience on a deeper level and solidifying her as a leader in the wellness space.
I’m THANKFUL for and to Cicily Williams! The Mirror Mirror project would not have come to fruition without her. Having her on the team as my graphic designer has been beyond a blessing. Not only is she she beautiful, but her gifts and talents are blessed by the heavens. Cicily, THANK YOU for blessing my life with your creativity and beautiful spirit.
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